3 Mistakes you're making using your purple shampoo

Purple shampoo is a must for all blonde clients but as with all things in life, too much of a good thing can be bad.


Mistake 1 -You want it to brighten up your blonde.


A purple shampoo can cool down your blonde but it cannot lighten your blonde.

Cooler colours also appear slightly darker than warmer colours. So actually, what is happening when you overuse your purple shampoo is that your colour starts feeling darker and not brighter.


Mistake 2 - You’re expecting it to cancel out orange.


The reason we use purple shampoo is to neutralize yellow tones present in blonde hair. However purple does not neutralize orange. If you’re struggling with coppery tones, you may want to get advice from a stylist instead because you might need a corrective professional toner, purple shampoo can do alot… but it can’t get rid of orange.


Mistake 2 - You are over using it!


The more frequently you use your purple shampoo, the more pigment will build up in the hair which will result in your blonde looking dull or even grey. You need to allow for pigment to wash out over a few shampoos before you add more pigment. Purple shampoo should never be used as a daily cleansing product - it's more of an “add on” product.


Here’s a guide to how you should use your purple shampoo:


  • Wash with your regular sulfate free shampoo first and then on the 2nd wash use your purple shampoo.

  • If you’re after a stronger toning function, towel dry your hair and leave the purple shampoo to sit for at least 5minutes. Be sure to work the product thoroughly from root to ends.

  • To maintain your blonde tone, only use your purple shampoo on every 3rd or 4th wash.

  • Use a clarifying shampoo once every 2weeks to deep cleanse your locks, be careful not to over use this. A clarifying shampoo will prevent pigment build up as well as product build up.



Remember to add a good treatment to your hair care regime. Purple shampoos are often designed to add pigment and not to address specific hair needs like dryness or damage.


At Exterior we love to use this combination for our blonde/balayage clients:


-Davines Nou-Nou shampoo and Mask to strengthen.

-Fanola no yellow shampoo to tone the blondes.

-Davines Melu shield heat protection spray, if you are heat styling.

-Then our fav Davines Oi Oil to finish off the styling to add shine, act as a humidity blocker and it just smells DELISH xx


Purple shampoo is a must for all blonde clients but as with all things in life, too much of a good thing can be bad.


Mistake 1 -You want it to brighten up your blonde.

A purple shampoo can cool down your blonde but it cannot lighten your blonde.

Cooler colours also appear slightly darker than warmer colours. So actually, what is happening when you overuse your purple shampoo is that your colour starts feeling darker and not brighter.


Mistake 2 - You’re expecting it to cancel out orange.

The reason we use purple shampoo is to neutralize yellow tones present in blonde hair. However purple does not neutralize orange. If you’re struggling with coppery tones, you may want to get advice from a stylist instead because you might need a corrective professional toner, purple shampoo can do alot… but it can’t get rid of orange.


Mistake 2 - You are over using it!

The more frequently you use your purple shampoo, the more pigment will build up in the hair which will result in your blonde looking dull or even grey. You need to allow for pigment to wash out over a few shampoos before you add more pigment. Purple shampoo should never be used as a daily cleansing product - it's more of an “add on” product.


Here’s a guide to how you should use your purple shampoo:

  • Wash with your regular sulfate free shampoo first and then on the 2nd wash use your purple shampoo.

  • If you’re after a stronger toning function, towel dry your hair and leave the purple shampoo to sit for at least 5minutes. Be sure to work the product thoroughly from root to ends.

  • To maintain your blonde tone, only use your purple shampoo on every 3rd or 4th wash.

  • Use a clarifying shampoo once every 2weeks to deep cleanse your locks, be careful not to over use this. A clarifying shampoo will prevent pigment build up as well as product build up.



Remember to add a good treatment to your hair care regime. Purple shampoos are often designed to add pigment and not to address specific hair needs like dryness or damage.


At Exterior we love to use this combination for our blonde/balayage clients:

-Davines Nou-Nou shampoo and Mask to strengthen.

-Fanola no yellow shampoo to tone the blondes.

-Davines Melu shield heat protection spray, if you are heat styling.

-Then our fav Davines Oi Oil to finish off the styling to add shine, act as a humidity blocker and it just smells DELISH xx






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